Shanghai APPPEXPO - International Ad & Sign Technology & Equipment Exhibition

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The  Shanghai International Ad & Sign Technology & Equipment Exhibition

Being as one of the important components of APPPEXPO, the  Shanghai International Ad & Sign Technology & Equipment Exhibition will take place at the National Exhibition and Convention Center (Shanghai).

Since 2018, APPPEXPO has played the key role of Shanghai International Advertising Festival (SAF), which has been listed as one of the most important international events of the Shanghai Municipal Government.

APPPEXPO provides one-stop solutions for the advertising and sign industry. It brings inkjet printing, cutting, engraving, display and exhibition methods altogether, and creates a personalized project across technology platforms. APPPEXPO shows the advertising concept and exquisite creative design that emerged in the SHIAF. It opens up the whole industry chain and forms a complete system from inspiration conception, creative design to content implementation. In the future, APPPEXPO will use SHIAF as a link to allow China to see the world and the world to understand China.

By then, it is estimated that over 200,000 professional visitors from 100-plus countries will attend APPPEXPO. It will also bring in more than 2,000 companies from over 30 countries and regions to participate in the exhibition as well. The total exhibition area will exceed 230,000 square meters. The exhibits include: digital printing, engraving and cutting, signage, exhibition equipment, POP & commercial facilities, digital signage, digital display, LED products, 3D printing technology, and more others.

The new strategy of ??One Belt One Road?? has brought APPPEXPO more vigorous developing vitalities

The new strategy of ??One Belt One Road?? has brought APPPEXPO more vigorous developing vitalities. Drawing on its international influence, APPPPEXPO has attracted more overseas first-class buyers and sellers to actively participate in the expo. Now it has already become a platform for numerous local and foreign enterprises to first release their new technologies and equipment each year, which has broadened the product sales channels and brought competitive advertising printing products continually to the global market.

Asia Advertisement Association (AAA) has been established by APPPEXPO since 2015. It has members of advertising associations from 18 mainstream countries and regions in Asia and has gained great international influence.  4 new members including Hong Kong, China, Macau, China, Nepal, and Azerbaijan will be approved for membership. The AAA is expanding into North Asia, West Asia, Central Asia, and South Asia and will strive to expand to 25 members.

With the advantages of AAA, APPPPEXPO is leading Chinese advertising, sign, and printing companies to actively go into the world market with huge steps, take the initiative to open up overseas markets and participate in the international competition.

In addition to the AAA member countries and regions, APPPEXPO also cooperates with world exhibitions and media from dozens of countries, which makes an impact over 7 continents. The number of overseas buyers has been growing for nine successive years, especially in the past three years. its overseas visitors have exceeded 40,539.

Event Information

Event Date 07-21-2021 9:30 am
Event End Date 07-24-2021 6:00 pm
Individual Price Free
Tel 86-21-63288899 ext.185
Location Shanghai - National Exhibition and Convention Center (NECC)
Categories Advertising, Lights & Lighting, Print & Printing

Venue Information - Shanghai - National Exhibition and Convention Center (NECC)


Totaling RMB 16 billion in investment, National Exhibition and Convention Center (Shanghai) is a large exhibition center co-built by the Ministry of Commerce of China and Shanghai Municipal Government, with a total construction area of 1.47 million square meters, among which 1.27 million square meters are above ground. It consists of exhibition halls, the NECC Plaza, office buildings and a high-end brand hotel, offering services concentrating on exhibition, convention, events, commerce, office work, and accommodation.

The facade of the NECC building draws inspiration from a mellow and auspicious ??four-leaf clover?? with the Commercial Plaza acting as the central core and the exhibition halls as the leaves. Blending with many Chinese elements and design concepts of symmetry axis layout, it is one of the landmark buildings in Shanghai.