{"event":{"title":"Pure London","slug":"pure-london","summary":"UK's leading fashion trade show, now co-located with Spring Fair at NEC Birmingham.","edition":"2027 edition","schedule":{"startDate":"2027-02-07T12:00:00.000Z","endDate":"2027-02-10T12:00:00.000Z","dateDisplay":"February 7, 2027 — February 10, 2027","timeDisplay":"9:00 AM – 6:00 PM","display":"February 7, 2027 — February 10, 2027 · 9:00 AM – 6:00 PM","times":{"label":"9:00 AM – 6:00 PM","unverified":false}},"venue":{"name":"NEC Birmingham","slug":"nec-birmingham-birmingham-gb","city":"Birmingham","stateProvince":"England"},"categories":["Consumer Goods"],"tags":["fashion","clothing","accessories","footwear"],"websiteUrl":"https://www.purelondon.com/","verification":{"lastVerifiedAt":"2026-07-27T07:29:31.372Z","label":"Verified"},"url":"https://cantonshare.com/events/pure-london","eventStatus":"scheduled","eventAttendanceMode":"offline","frequency":"annual","sourceUrl":"https://www.purelondon.com/"}}