Search Event

From Date

Australian Toy Hobby and Licensing Fair

Toy Hobby & Licensing Fair

The Australian Toy Hobby and Licensing Fair is the biggest and most important industry event in the Southern Hemisphere attracting the biggest names in toys and thousands of attendees from around the world. 

At this annual event, retailers and buyers are given their first look at the new toy, hobby and licensing products from suppliers such as Lego, Mattel, Moose and HeadStart International to name but a few. Last year, 186 exhibitors showcased their products at the Fair to over 4,000 buyers and retailers over four action-packed days.

Along with having the opportunity to witness first-hand the latest toy trends, fill orders and generate sales; attendees also have the opportunity to network at a range of events running over the week such as the annual Gala Dinner and Licensing Breakfast.

If you are in the toy business this is definitely an event not to be missed!


Inspired by children to provide a resource for meeting their play needs today and beyond.

Today ATA's members are involved in a large variety of children's products ranging across toys, hobbies, nursery, clothing, confectionery, games (board, electronic & video), CDs, books, collectibles, car safety, furniture, sports, lifestyle & licensed products. This reflects the increasing diversification of ATA's membership as they develop to meet the changing needs of a quickly evolving society.

Also while children's products are the initial focus, this often diversifies into the wider lifestyle & licensed product ranges for adults. 

ATA has a major role in delivering information and services that extend the performance of its industry sectors as they serve the changing needs of the consumer - at an individual level, a national level and as a global industry.

Product Categories:
  • TOYS: Craft & activity, Games, Outdoor, Educational, Dolls, Activities, Construction, Ride on, Water and pool, Electronic, Action figures, Plush, Puppets
  • HOBBIES: Model cars, Model railways, Collectables, Modelling, Remote control
  • NURSERY ITEMS: Baby furniture, Nursery furniture, Nursery d??cor items, Art for nursery walls, Baby bedding, Baby safety equipment, Nursery linen 
  • And much, much more!

Event Information

Event Date 02-28-2021 9:30 am
Event End Date 03-03-2021 6:00 pm
Individual Price Free
Tel +61 3 9320 2600
Location Melbourne Convention and Exhibition Centre, Melbourne, Australia
Categories Trade Show, Baby & Kids, Education, Toys & Games

Venue Information - Melbourne Convention and Exhibition Centre, Melbourne, Australia

Melbourne Convention and Exhibition Centre (MCEC) is Melbourne??s destination for big ideas and inspirational events. Hosting more than 1000 events each year, we??re internationally renowned for our incredible range of spaces, innovative design and jaw-dropping food.

When it comes to location, it doesn??t get much better than one of the world??s most liveable cities. Set on the banks of the iconic Yarra River, Melbourne Convention and Exhibition Centre is just a short walk away from the city centre, providing the ideal starting place to uncover Melbourne??s world-famous laneways, restaurants, galleries and boutiques. Scroll down to see our picks for the best Melbourne has to offer.

Location Map