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International Trade Fair for Retail Promotios and Imports

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A window on the trade for the top buyers from Germany and Europe

The IAW is the place where buyers can get together among themselves because the International Trade Fair for Retail Promotions and Imports is organized exclusively for trade professionals. These wholesalers and retailers, who represent a diverse range of sectors, can find top-selling products to boost their sales from 15 different product categories.

Of course, the IAW is much more than just a trade fair for orders ?C it serves as a reliable barometer of trends, helping the trade to find new sales opportunities. It is also an exceptional platform for networking. For example, you can be sure to find the right partners whether in the field of private labels, in the production of high-margin own brands, in e-commerce, or even in the search for the best tools for online shopping.


9,000 trade visitors, 350 international exhibitors, 30,000 m2 of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!


Exhibit Categories:
  • Food & drink
  • Toiletries & cosmetics
  • Textiles & clothing
  • Household goods & office supplies
  • Toys
  • Seasonal & trend-led products
  • Electronic goods
  • DIY & hardware products
  • Small items of furniture & home accessories
  • Gifts, jewellery, clocks & watches
  • Retail services, E-Commerce
  • Garden
  • Flowers and plants
  • Sport & leisure articles
  • Pet supplies
  • Private Labels

Event Information

Event Date 03-02-2021 9:30 am
Event End Date 03-04-2021 6:00 pm
Individual Price Free
Location Koelnmesse GmbH, Cologne, Germany
Categories Trade Show, Business Services, Home & Office

Venue Information - Koelnmesse GmbH, Cologne, Germany

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About Koelnmesse GmbH

Koelnmesse GmbH (Cologne Trade Fair) is an international trade fair and exhibition center located in Cologne, North Rhine-Westphalia, Germany. With around 80 trade fairs and over 2,000 conferences annually, Koelnmesse is one of the country's largest trade fair organizers and with 284,000 m2 exhibition floor area the third-largest by area.

The Cologne Trade Fairground was founded in 1922. Until 2005, the trade fair was based in the historic Rheinhallen, and since then moved into new premises next to them. The old Fair Tower Cologne (Messeturm K?ln) is a landmark building from 1928 and features a tower restaurant on the top floor.

Since 2018, the fair has been undergoing the greatest renovation works in its history. They are expected to last until 2030 and cost ?600 million. Two thirds of that amount will be spent renovating the seven southern halls, dating from the 1970s.

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