Annual PFA Conference & Trade Show — January 5–7, 2027

Official name: 32nd Annual PFA Conference & Trade Show
Dates written: January 5–7, 2027
Venue: Arizona Grand Resort & Spa, Phoenix, Arizona
Official site: https://www.pfatradeshow.com/
Registration: https://www.pfatradeshow.com/register-now/
Schedule: https://www.pfatradeshow.com/schedule/

Next edition

Checked 2026-10-03 (Asia/Shanghai). The organizer homepage states the group is heading to Phoenix, Arizona for the 32nd Annual PFA Conference & Trade Show at the Arizona Grand Resort & Spa, January 5–7. Registration and FAQ pages repeat January 5 – January 7, 2027. The stored listing had only 2027-01-07; that single day is the last day of a three-day conference, not the full span.

The site title “PFA Tradeshow.com” is the domain/branding of the site. The event name used on this listing is Annual PFA Conference & Trade Show, matching the homepage wording. The legacy slug was left unchanged.

Schedule (planning agenda; times approximate)

From the official schedule page (subject to change):

• Tuesday, January 5: Member General Session 9am–5pm; Hot Spot 5–6pm; Welcome Reception 7–8:30pm. Exhibitors: booth set-up 9am–7pm.
• Wednesday, January 6: Trade Show (members 8am–6pm; exhibitors 9am–6pm after a short vendor meeting); Evening Event 7–9:30pm.
• Thursday, January 7: Trade Show; Closing Reception 6–7pm; booth dismantle after close.

Hotel room-block availability January 2–9, 2027 is not the event span and was not written as start/end dates.

Venue and registration

Preferred hotel and venue: Arizona Grand Resort & Spa (all-suite resort), Phoenix. Catalog venue Arizona Grand Resort & Spa (id 3291) in Phoenix (Arizona) was linked. No new city was created.

All hotel reservations, event registration, and changes must go through PFA, not the hotel directly. Negotiated room rate on the site: $169 single/double plus a discounted $25/day resort fee (amenities listed on the homepage). PFA members’ early sign-up incentives are pointed to the PFA Marketplace (www.pfamarketplace.com).

Siblings

Draft sibling id 48080 (netID 64215) points at the same site and was left untouched. No published sibling already held the January 2027 edition.