Euroflora

Euroflora is the International Exhibition of Plants and Flowers in Genoa, Italy — the only Italian event among the European floralies recognized by AIPH (International Association of Horticultural Producers). Founded in 1966 and now preparing its 14th edition, the show is dedicated to flowers and ornamental plants, garden design, landscape architecture, biodiversity, and environmental sustainability.

The 13th edition ran from 24 April to 4 May 2025 at the Waterfront di Levante (the regenerated former trade-fair district, designed by Renzo Piano). The official organisers have announced that the 14th edition will return to Genoa from 24 April to 1 May 2028, again on the Waterfront di Levante, with continued focus on environmental sustainability and conscious landscape design.

After the 2018 and 2022 editions in the Parks and Museums of Nervi, Euroflora is back at its historic seaside exhibition grounds, including parkland, the Palasport pavilion, outdoor areas by the sea, and the Jean Nouvel Pavilion.