Franchise İstanbul Expo

Franchise İstanbul Expo 2027

Dates: 18–21 March 2027 Venue: TÜYAP Fair and Congress Center, Cumhuriyet Mahallesi, Eski Hadımköy Yolu Caddesi 9/1, 34500 Büyükçekmece, İstanbul, Türkiye Organiser: Tüyap (TÜYAP Tüm Fuarcılık Yapım A.Ş.)

Franchise İstanbul Expo is Türkiye's leading trade event for franchise entrepreneurs and international investors. It brings the whole franchise ecosystem under one roof and gives brands a meeting point with prospective franchisees and business partners, aligned with their growth strategies. The edition features more than 100 domestic and international participants.

Scope of the fair

Food, chain restaurants, chain supermarkets, bakery, delicatessen, patisserie, café, automotive, education, hotels, real estate, sports facilities, beauty and personal care, and apparel — i.e. the sectors in which franchising is most developed in Türkiye.

Visitor profile

Entrepreneurs and franchise candidates looking for brand investment opportunities, plus international investors seeking master-franchise and distribution rights in the Turkish market.

Opening hours

• 18–20 March 2027: 10:00–18:00
• 21 March 2027: 10:00–17:00

Practical information

• The fair runs at TÜYAP on the European side of Istanbul, reachable by metrobus (TÜYAP terminal on the 52 km Kadıköy–TÜYAP line), Marmaray plus metro connections, and shuttle/transfer from both Istanbul airports.
• MyTüyap, the venue's digital fair app, provides exhibitor lists, product lists, floorplans and matchmaking for registered visitors and exhibitors.
• Contact: +90 (212) 867 11 00.

Market context

Franchising took hold in Türkiye after the economic changes of the 1980s, first in fast food, cosmetics and clothing, and has since expanded into nearly every consumer sector. The Turkish Franchising Association (UFRAD) was founded in 1991 to develop and regulate the system; the exhibition is the sector's annual meeting point for brands, master-franchise holders and investors.