HOTEL FAIR

HOTEL FAIR is Korea's only specialised B2B trade exhibition for the hotel, resort and accommodation industry, organised by Messe Esang at COEX, Seoul. The 2027 edition opens 20 January 2027, bringing together hotel operations, interiors, facilities and operational solutions, F&B service, IT and smart hospitality across the full hospitality value chain. The show features curated pavilions (Kumiko & Yakisugi, Hotel K-PB, Seasons Check-In amenities), the Hospitality Insight Summit, B2B buyer-seller meetings between exhibitors and hotel/retail buyers, and the Hotel Talk Concert. Free pre-registration is available for industry professionals.