IAW | International Trade Fair for Retail Promotions and Imports in Cologne

IAW (International Trade Fair for Retail Promotions and Imports) is Europe's leading order platform for promotional and imported goods, held twice a year at Koelnmesse in Cologne, Germany. The next edition, IAW Spring 2027, runs 9-11 March 2027 across two exhibition halls (around 30,000 m2), welcoming more than 300 international exhibitors from nearly 30 countries and around 6,000 trade visitors from some 80 nations. Buyers discover the latest trends in promotional products, seasonal and impulse goods, import articles, housewares, textiles, and e-commerce, supported by the E-Commerce Arena and a speaker programme. A twice-yearly sourcing and networking event for the retail and import trade.