Makeup in NewYork: Beauty Trade Shows 2026
Makeup in New York - trade exhibition.
- Dates
- September 16, 2026 — September 17, 2026
- Hours
- 9:00 AM – 6:00 PM Unverified
Please double-check the dates and location on the organizer website before attending.
MakeUp in NewYork is the must-attend B2B event for the beauty industry, where cosmetic brands, distributors, retailers and trendsetters come together to source, compare, anticipate and decide. The next edition takes place over two days on 16 & 17 September 2026 at the Javits Center, New York.
Two days featuring 160+ curated exhibitors across formulation & laboratory (pigments, biotech, skincare actives, novel textures), product development & R&D, marketing & communication, brand & innovation management, procurement & sourcing, and press & trend forecasting. The program includes 15 conferences, the IT Awards innovation contest (Formulation, Full Service, Packaging and Accessories categories, plus the Ocean Beauty cross-cutting award), and the Beauty Tank competition where indie founders pitch their brands live.
4,765 decision-makers attended in 2025. Registration is free and reserved for beauty professionals.
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