Milwaukee Journal Sentinel Sports Show

The Milwaukee Journal Sentinel Sports Show, 'A Celebration of the Great Outdoors,' returns to Wisconsin State Fair Park in West Allis, WI on March 5-7, 2027, marking its 86th year. The show features outdoor and lifestyle exhibitors, demonstrations and special guests, with highlights including the Trout Pond (the world's largest indoor trout pond), the Timberworks Lumberjack Show, the Hawg Trough Fishing Stage, and contests such as the trophy deer competition, fastest retriever race, and archery and air rifle tournaments. Visitors explore gear and tech from 100+ top companies spanning guns, boats, fishing rods, vehicles and grilling. The family-friendly event also runs the Women in the Outdoors Photo Contest. Admission tickets go on sale soon, valid for any day of the 2027 show.