Mixology Experience 2026 — International Bar & Beverage Trade Show

Mixology Experience is the leading Italian trade event dedicated to the beverage, bartending and mixology industry. It is organised by TheBar S.r.l. and held inside TUTTOFOOD, the international B2B agri-food fair, at Fiera Milano Rho in Milan, Italy.

2026 edition (5th)

• Dates: 11–14 May 2026
• Opening hours: 11–13 May, 10:00–18:00; 14 May, 10:00–17:00
• Venue: Fiera Milano Rho, Hall (Pavilion) 6 — inside the TUTTOFOOD exhibition
• Space: more than 15,000–17,000 sqm devoted to every beverage category — spirits, soft drinks, beer, sparkling wine, wine and water
• Exhibitors: around 500 beverage exhibitors, up to 4,000 brands
• Theme: Beverage Pairing — how and what to pair when consuming food, the natural evolution of the Food Pairing concept

Sections and features

Main Bar Arena, Main Stage, masterclasses, workshops, seminars, guided tastings with chefs and bartenders, show cooking, laboratory-style cocktails, the Bartender.it Awards, Mixology Week (the city-wide programme across Milan) and business matching.

Audience

HoReCa, retail and off-trade professionals: bartenders, mixologists, bar owners, restaurateurs, distributors, importers, buyers and beverage brand managers. Entry is restricted to visitors aged 18 and over.

Next edition

The 2026 edition has closed. As of the last check, no dates for the next edition have been announced on the official website; the show continues within TUTTOFOOD at Fiera Milano Rho, Milan.