JAPAN Int'l FRANCHISE SHOW

JAPAN Int'l FRANCHISE SHOW 2026 (43rd edition)

The 43rd JAPAN International Franchise Show takes place March 4-6, 2026 at Tokyo Big Sight, South Hall (Tokyo, Japan). It is one of the world's largest franchise exhibitions, attracting distributors, investors and organizations from across Japan and Asia who are looking to introduce overseas brands.

Opening hours

• 10:00 a.m. - 5:00 p.m. daily (until 4:30 p.m. on the last day, March 6)

Exhibitor categories

1. Franchisors - retail and service chains (convenience stores, supermarkets, discount stores, DIY, recycling shops, delivery, specialty stores for apparel, food & beverage, audio, sports and pets, cosmetics, care services, cleaning, beauty, fitness, printing, leisure, rental, language schools and education materials) and food-service chains (fast food such as bento, noodles, desserts and ice cream, restaurants, izakaya/bars, delivery, bakeries, cafes, home-delivery foods, Asian and Western cuisine)
2. Business Partner Recruitment - support services for opening food-service businesses, sales agencies, authorized dealers and store-owner recruitment
3. Store & Retail DX, Business Support Services - store products, equipment, systems and services, site development and location-strategy information services
4. Consulting, Information Service, Publication - consulting on franchise system building, franchising and overseas expansion
5. International Zone - overseas franchise brands entering Japan and recruiting distributors and business partners

Expected scale

• Exhibitors: approx. 230 companies
• Visitors: approx. 30,000

Organizer

• Organizer: Nikkei Inc.
• Special cooperation: Japan Franchise Association
• Overseas sales agent: Congres Inc.

The show runs concurrently with JAPAN SHOP, ARCHITECTURE & CONSTRUCTION MATERIALS, LIGHTING FAIR, Good Appliance Expo Tokyo, RETAILTECH JAPAN, SECURITY SHOW, Building Maintenance CONNECT, Employee Resource EXPO and Inbound Tourism & Business EXPO.