74th (2027)
PGA Merchandise Show
The PGA Show (PGA Merchandise Show), now in its 74th year and billed as the world's largest golf gathering, is a trade-only exhibition running January 26-29, 2027 at the Orange County Convention Center in Orlando, Florida, organized by Reed Exhibitions (RX) and the PGA of America.
- Dates
- January 26, 2027 — January 29, 2027
- Hours
- 9:00 AM – 6:00 PM
- Frequency
- Annual
Please double-check the dates and location on the organizer website before attending.
PGA Merchandise Show (PGA Show) 2027
The PGA Show — historically known as the PGA Merchandise Show — is now in its 74th year and is billed by its organizers as "the world's largest golf gathering". The event remains trade-only, bringing together golf industry professionals, facility owners, suppliers and leaders to showcase the latest innovations in golf equipment, products and services, alongside industry networking and education programming. Attendees include PGA golf professionals, owners and operators of golf facilities, and retail buyers.
2027 Edition Details
- Dates: January 26-29, 2027
- Venue: Orange County Convention Center, Orlando, Florida, USA
- Admission: Trade-only (not open to the general public)
Highlights
- Racquet Sports at the PGA Show: on-court demos, product showcases and expert education covering tennis, pickleball and padel.
- PGA Show Winter Jam: an evening networking event featuring country music star Dustin Lynch.
- Co-located event: Functional Fabric Fair Winter Edition runs alongside the show.
Organizer
The PGA Show is a partnership between Reed Exhibitions (RX) and the PGA of America.
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