Premiere Anaheim Show - The Ultimate beauty Experience

Premiere Anaheim is the West Coast's flagship trade show for licensed beauty professionals, held February 7-8, 2027 at the Anaheim Convention Center, Anaheim, California, USA. Show hours: Sunday 7 February - exhibit floor 9am-5pm; Monday 8 February - exhibit floor 9am-4pm, with education running 9am-4pm on both days.

The show brings together top brands, educators, artists and industry leaders across hair, nails, skincare, barbering, makeup and wellness. Visitors discover the latest trends, shop exclusive show-floor deals, take part in hands-on education and build professional connections. The 2026 edition featured 120+ exhibiting brands, 180+ educational classes and 115+ educators and influencers across two full days of networking.

Categories on the floor span hair care and colour, styling tools, extensions, nail systems, professional skincare and aesthetics devices, barbering, makeup, lashes and brows, salon business and back-bar supplies.

Who can attend: beauty-industry professionals and students enrolled in beauty schools only. The event is not open to the general public; family members, guests and anyone under 18 (including infants) are not admitted. Premiere Anaheim is part of the Premiere Shows family, alongside Premiere Orlando and Premiere Columbus.