Pure London | 7-10 Feb 27 at Spring Fair NEC Birmingham

Pure London is joining Spring Fair at the NEC Birmingham to create a combined new fashion destination, running 7–10 February 2027. As the UK's leading trade show for fashion, Pure London brings together womenswear, footwear, accessories, and lifestyle brands under one roof. Buyers can discover the latest collections, emerging designers, and trend-led product in a curated, inspirational setting — the ultimate fashion trade show experience for independent boutiques and department stores alike.