Shanghai International Fashion Sports Show

Shanghai International Fashion Sports Show (上海国际时尚运动博览会) is the outdoor / fashion-sports section of The Lifestyle Show (生活方式上海秀). Official Chinese page title: 2027 时尚运动 / 2027上海国际时尚运动博览会. Official English page title: Shanghai International Fashion Sports Show 2027.

Official next dates (CN outdoor page, EN outdoor page, and 8 July 2026 organizer news): 28-30 March 2027 (2027年3月28-30日). CMS 2027-03-28 to 2027-03-30 matches this next edition. No sooner official Shanghai outdoor/fashion-sports edition was stated on the organizer site.

Venue (official outdoor CN/EN traffic guide): Shanghai World Expo Exhibition & Convention Center / 上海世博展览馆 (SWEECC), 850 Bocheng Road, Pudong New Area, Shanghai, China (上海市浦东新区博成路850号). Copy also places the hall at the intersection of Guozhan Road and Zhoujiadu Road. Parking: B1/B2, 1500 spaces (traffic guide). Official 2027 daily opening hours are not published on the outdoor pages; none are used.

About (official outdoor body copy, theme Fashion in Motion, Life in Play / 赛动时尚，竞享生活): a fashion, sports and lifestyle exhibition built around “events drive content, and content drives consumer conversion.” Live sporting events and immersive experiences are combined with brand showcases, interactive consumption and content creation.

Official exhibit categories (outdoor page / exhibitor range, this section only):

• Fashion sports equipment: sportswear, sports footwear, smart wearables, outdoor equipment systems, sports accessories and lifestyle products
• Premium / high-end sports: golf, tennis, pickleball, badminton, table tennis
• Outdoor and adventure / nature sports: cycling, camping, hiking, mountaineering, rock climbing, off-road / trail sports, equestrian
• Action and extreme sports: skateboarding, roller skating, surfing, urban and street sports
• Smart sports: AI training systems, sports data analytics, rehabilitation equipment, smart training hardware, virtual sports interactive systems

This listing does not cover the hub’s amusement-equipment, watersports, lure-fishing, RV camping, or other city/product lines.

On-site activity zones named on the outdoor page: live sports arena, virtual sports arena, open challenge zone, fashion sports brand launch show, KOL sports carnival, city sports forums.

2026 figures printed on the outdoor page and labeled as 2026 SWEECC data: 60,000+ sqm, 49,000+ professional visitors, 1,000+ exhibitors, 150+ activities, 100+ brands. Organizer news (8 July 2026) states the 2027 fashion-sports show will be held 28-30 March 2027 at SWEECC together with the 2027 Shanghai International Boat Show and The Lifestyle Show cluster, sharing 80,000 sqm, 1,000+ brands and 150+ activities.

Visitor pre-registration: official pages state the 2027 system is not online yet (https://www.expolifestyle.com/offline and https://www.expolifestyle.com/en/offline). Booth booking linked from the outdoor page: https://forms.imsinoexpo.com/info/#/complex/lux/web/zh (EN: https://forms.imsinoexpo.com/info/#/complex/lux/web/en).

Organizer (outdoor page footer / EN contact): Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. / 上海博华国际展览有限公司. +86 21-33392016. [email protected]. 7-8F, No.355 Hong Qiao Road, Xu Hui District, Shanghai. Outdoor Sports booth consulting (EN Contact Us): Mr. Ouyang, +86 13636577731, [email protected]. Outdoor Sports marketing: Ms. Deng, +86 (21) 3339 2245, [email protected].

Official show hours, numbered edition, and frequency are not stated on the outdoor body copy.

Sources: https://www.expolifestyle.com/outdoor ; https://www.expolifestyle.com/en/outdoor ; https://www.expolifestyle.com/news/archives/23222 ; https://www.expolifestyle.com/offline ; https://www.expolifestyle.com/en/offline ; https://www.expolifestyle.com/en/contact/contact-us ; https://www.expolifestyle.com/exhibitor/range