Toy & Hobby China 2027
Toy & Hobby China (formerly Shenzhen International Toy & Education Fair) is the largest toy show and exhibition in South China, organized by Messe Frankfurt at the Shenzhen World Exhibition & Convention Center. The 2027 edition runs from 31 March to 2 April.
- Dates
- March 31, 2027 — April 2, 2027
- Hours
- 9:00 AM – 6:00 PM Unverified
- Frequency
- Annual
Please double-check the dates and location on the organizer website before attending.
Shenzhen International Toy & Education Fair
A leading international trade fair for toys, hobby products, and educational materials, organized by Messe Frankfurt (Shenzhen) Co., Ltd.
Event Details
- Dates: TBA (2026/2027 edition dates not yet published on website)
- Venue: Shenzhen World Exhibition & Convention Center, Shenzhen, China
- Organizer: Messe Frankfurt
About the Fair
The Shenzhen International Toy & Education Fair connects toy manufacturers, educational product companies, distributors, and retailers from around the world. The exhibition showcases the latest innovations in toys, games, hobby products, and educational materials for children of all ages.
Product Categories
- Traditional toys and games
- Electronic and educational toys
- Hobby and craft products
- STEM and learning products
- Outdoor play equipment
- Licensed and character toys
- Board games and puzzles
- Model kits and collectibles
Why Attend
- Access to the world's largest toy manufacturing base in Southern China
- Meet international buyers and sourcing professionals
- Discover trending products and emerging market segments
- Explore licensing and partnership opportunities
Links
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