Sign Show

The Sign Show is the UK's dedicated sign-making and display exhibition at the NEC, Birmingham. Launched in 2025, it is organised by Link Exhibitions, the team behind The Print Show and sister company of Link Publishing, publisher of the industry magazine SignLink.

The 2026 edition runs Tuesday 29 September to Thursday 1 October 2026 in Hall 1, National Exhibition Centre (NEC), Birmingham B40 1NT, co-located with The Print Show — one ticket gives access to both events. Opening hours: Tue 29 and Wed 30 September 10:00–17:00, Thu 1 October 10:00–16:00. Entry is free for trade visitors (registration through the official website).

Positioned as the only large-scale UK event dedicated to sign-making, the show covers signwriting, engraving, vinyl wrapping, sign fabrication and traditional neon, alongside wayfinding signage, exterior and interior graphics, LED signs, digital signage, wide-format print, DTG and DTF. 2026 features include the new PPF Knowledge Hub, the Traditional Sign-Making Masterclass, The BSGA Route run with the British Sign & Graphics Association, live demonstrations of neon and traditional sign-making, and specialist-led workshops on business growth, sustainability and new revenue streams. The Knowledge Zone, located in The Print Show section of the hall, hosts expert sessions for both the sign-making and print sectors.

The 2025 debut drew 5,379 visitors, 21 organisers, 5 speakers and 24 press. Visitor profile (2025): commercial printing 43%, sign-making 19%, specialist print 11%, manufacturers/suppliers 10%, print finishing 4%, in-house print departments, marketing/PR agencies 3%, print buyers, label printing, packaging and screen printing 1%, plus trade organisations and direct mail.

Organiser contact: Chris Davies, Event and Sales Director, +44 1172 356012, chris@thesignshow.co.uk. As of 30 September 2026 the official website had not yet published dates for a 2027 edition.