The World's Biggest Toy Fair – 2 – 6 Feb 2027 in Nuremberg

Spielwarenmesse 2027

The world's largest B2B toy trade fair returns to Nuremberg from 2–6 February 2027 (Tuesday–Saturday). The organiser is Spielwarenmesse eG (76th Spielwarenmesse).

Venue

Messezentrum Nürnberg (Nuremberg Exhibition Center), Messezentrum 1, 90471 Nuremberg, Germany.

Opening hours

• Tuesday–Friday: 09:00–18:00
• Saturday 6 February: 09:00–14:00

Visitor admission is from 08:45 (until 17:00 Tue–Fri; until 13:00 on the last day). Exhibitors may enter from 07:00; stands must be staffed by 08:45.

Who can attend

Spielwarenmesse is a specialised trade fair. Tickets are sold only to registered trade professionals, online only (not at the venue). The 2027 ticket shop opens in November 2026. Persons under 16 are not admitted, except children up to 6 months accompanied by an approved participant. Over-the-counter product sales at the fair are not permitted.

2026 edition (reference figures)

2,313 exhibitors from 68 countries; about 175,000 m²; 58,941 trade visitors from 123 countries.

A parallel Spielwarenmesse Digital 2027 platform runs alongside the on-site fair. Spielwarenmesse Digital is a separate digital service and is not a substitute for the Nuremberg exhibition dates.