Universal Tourism Exhibition

Universal Tourism Exhibition (UTE) is a large-scale touring B2B travel trade show in China, organized by Beijing Golden Sunshine Conference and Exhibition Co., Ltd. Since its 2010 launch it has staged 100+ single-day editions across 30+ Chinese cities including Beijing, Shanghai, Guangzhou, Chengdu, Xi'an, Nanjing, Qingdao, Hangzhou, Shenzhen and Chongqing, connecting outbound and domestic tour operators, hotels, resorts, airlines, cruise lines, OTAs and tourism boards.

In 2026 UTE held sessions in Chengdu (Mar 17), Guangzhou (Mar 19), Hangzhou (Apr 14), Shenzhen (Apr 16), Chongqing (Apr 21), Xi'an (Apr 23), Qingdao (May 12) and Nanjing (May 14). The most recent confirmed 2026 edition was the Nanjing session on 14 May 2026. As a touring format each city hosts a one-day professional exhibition; future 2026/2027 session dates are to be announced. UTE remains an active annual series — check the official site for the next city and date.