Viva Fresh Expo

Viva Fresh Expo is a fresh produce trade show hosted by the Texas International Produce Association (TIPA). The official homepage (https://vivafreshexpo.com/) currently advertises the next edition as Viva Fresh Expo 2027.

Dates (official homepage): April 8-10, 2027. Venue (official homepage): JW Marriott San Antonio Hill Country Resort & Spa, San Antonio, Texas, United States. A street address is not published on the official pages checked.

Organizer (https://vivafreshexpo.com/about-us/): Hosted by TIPA. Viva Fresh launched in 2015 to highlight the Tex-Mex corridor as a trade route and production hub for fresh produce. TIPA is a nonprofit representing more than 450 member companies in the fresh produce supply chain, including growers, shippers, grocery stores, foodservice distributors, importers, and allied industries.

About the show (official homepage): The Tex-Mex Corridor is described as a hub for fresh produce. Official copy states Texas is home to over 60 fruit and vegetable crops and serves as the gateway for nearly 14 billion pounds of fresh produce crossing from Mexico by truck each year, plus over 145 million pounds imported through Texas ports.

Attendees (about page): supermarket retailers (VPs of Produce/Floral, Produce Directors, Buyers and Specialists, Merchandisers and Category Managers); foodservice operators and distributors; produce brokers and buyers. Exhibitors (about page): growers and shippers; distributors; packers; commodity boards; industry suppliers.

Registration: the official registration page (https://vivafreshexpo.com/registration/) is still titled and dated for Viva Fresh Produce Expo 2026 (April 16-18, 2026), including 2026 pass types and fees. Those 2026 dates, hours, and fees are leftover from the past edition and are not used for this listing. 2027 registration details are not published on the official pages checked.

Hours: no 2027 daily hours are published. The 2026 schedule pages are leftover and are not used.

Edition number: official 2027 body copy on the homepage names the show Viva Fresh Expo 2027 but does not state an ordinal edition (for example 12th). About lists past years (2018, 2019, 2021, 2022, 2023 San Antonio/Dallas) without a 2027 edition number.

Contact (footer on official site): phone (956) 581-8632; email [email protected]; organizer site www.texipa.org.

Sources: https://vivafreshexpo.com/ ; https://vivafreshexpo.com/about-us/ ; https://vivafreshexpo.com/registration/ ; https://www.texipa.org/