Wine to Asia

Wine to Asia is an international wine and spirits trade fair held in Shenzhen, the core city of China's Greater Bay Area (GBA). It is positioned as a business-to-business gateway for producers seeking importers, distributors and HORECA buyers across southern China and the wider Asian market.

Next edition

13-15 May 2027 - Shenzhen Convention & Exhibition Center (Futian), Shenzhen, Guangdong, China.

What to expect

• Country and regional pavilions - wines from France, Italy, Spain, Australia, Chile, Argentina, South Africa, Japan and beyond, alongside emerging Chinese producing regions.
• Spirits tasting zones covering the main international spirits categories.
• Masterclasses led by certified wine educators (paid sessions), plus sommelier competitions.
• Wine investment forums and market briefings on the Chinese and GBA wine trade.
• One-to-one producer meetings, matching exhibitors directly with importers and distributors.
• Recent editions have run 300+ exhibitors across 15,000+ sqm of exhibition space.

Who attends

Wine and spirits importers and distributors, hotel, restaurant and catering (HORECA) buyers, wine retailers, sommeliers, collectors and hospitality investors.

Registration

Trade registration is free for professional visitors with valid trade credentials; masterclass sessions are ticketed separately.

Organiser

The fair was launched by Veronafiere (Vinitaly) in Shenzhen and is now run through a joint venture involving Koelnmesse and Shenzhen Baina International Exhibition.

Notes

The event's former official domain (wine2asia.net) has been offline since mid-2025 (the host returns HTTP 502 / an nginx "site not bound" page). This entry therefore links to the organiser-side event page on vinitaly.com, which carries the confirmed 13-15 May 2027 dates.