Wire South America

Wire South America is the biennial international trade fair for the wire and cable industry in South America, held at the Sao Paulo Expo in Sao Paulo, Brazil, alongside TUBOTECH (tubes, valves, pumps, connections and components). The next edition takes place 27-29 October 2027, 10:00-19:00, in Hall 1 of the Sao Paulo Expo.

Why attend

• Profitable Market: interest in investing in the South American market is increasing and increases the prospects for good follow-up business.
• Excellent Location: the metal trade fair duo takes place in Hall 1 of Sao Paulo Expo, located directly at the entrance to the exhibition grounds.
• Valuable Synergies: visitors come primarily from the oil and gas, automotive and construction industry, metal construction and mining; wire, cables and pipes are indispensable for upcoming investments in these sectors.

Main product groups

• Wire manufacturing and finishing machinery
• Process technology tools
• Auxiliary process technology materials
• Materials, special wires and cables
• Measuring and control technology
• Test engineering

Target groups

• Wire industry
• Cable industry
• Iron, steel and non-ferrous metal industry
• Vehicle industry and supplier industry

Facts & figures (2019 edition)

• Exhibitors: 106
• Countries: 15
• Visitors (together with TUBOTECH): 50,000

Note: the event has been rebranded for 2027 as Wire Brasil (wirebrasil.com.br), organized by Fiera Milano Brasil, still at the Sao Paulo Expo.