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2027 edition

Pure London

UK's leading fashion trade show, now co-located with Spring Fair at NEC Birmingham.

Dates
February 7, 2027 — February 10, 2027
Hours
9:00 AM – 6:00 PM
Frequency
annual

Please double-check the dates and location on the organizer website before attending.

Pure London is the UK's leading fashion trade show, now joining Spring Fair at NEC Birmingham to create a combined fashion destination. The event connects fashion brands, buyers, and industry professionals, showcasing the latest clothing, accessories, and footwear collections. Organized by Hyve Group.

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